...................................................................................................................................................................................................................................................................................
About Us Services Case Studies Testimonials Blog Contact us Site map
The 4 Steps to Qualifying Your Prospects Needs and Close More Sales Can Twitter Work For the Small Business The 5 Stages of a Sales Call Twitter For Beginners Surviving and Thriving in a Recession
© Exigent Consulting 2004-
...............................................................................
Exigent Serves Clients Across the United Kingdom
Marketing is the way a business organisation identifies its customers, defines and develops the products or services that its customers want, and sells and distributes those products or services to customers.
For those who have little experience of it, marketing can be a daunting proposition. In a recent survey, nearly 2/3rds of those businesses contacted, ranked Marketing as their number one issue. Many companies rely on”Yellow Pages” type advertisement, this is often expensive and inefficient. More importantly it doesn't reflect the radical shift in marketing opportunities brought about by the growth of the Internet and social marketing.
A common misconception is that businesses must make themselves available to everyone. The problem in trying to appeal to everyone is that companies end up not really appealing to anyone. Lets suppose that you only need 30 new customers to achieve your growth targets, why do you want to try to appeal to 3000. Wouldn’t it be better to focus your message on say 150 prospects, knowing that you have a real chance of doing business with them?
Effective marketing enables you to tune your message so that those companies who you want as a customer, will also want to choose you as a supplier. In simple terms that's what Exigent does. We look at your market, your competition and your customers and identify the most likely route for you to grow.
See some examples of our work through our case studies
Please contact us for a for a free initial discussion
The manned guarding market is very competitive. Your idea to use customer service as our differentiator and to back it up with real results from our customers experiences has enabled us to get to new customers in a way that we were unable to achieve before.
David Alejo
MD
Advance Guards